Create a feed under 30 minutes

Create a feed in under 30 minutes in Productsup.

Here's a quick setup guide for creating a data feed. You'll go from importing product data feed to exporting that feed to your target channel.

Get a product data source

The data source contains all the necessary information or data you want to modify and export to your target channels via feeds.

For example, an online retailer may have information relating to 1000 of their products, such as the title, description, product ID, color, size, price, and shipping price for each product. This data contained in a file is considered a product data feed.

Of course, you can include any piece of information that you think is relevant.

Import your product data source

Once your feed is ready to go, you should make sure the information is transferred to the Productsup Platform.

  1. Go to a site or create a site.

  2. Go to Data Sources.

  3. Select ADD DATA SOURCE.

    Data Sources Add Data Source view
  4. Find the relevant data source and select Add.


    If you have a URL for a hosted file, you likely need to add the Feed URL data source.

  5. Select Save.

  6. Select Import.


If your desired import source doesn't appear in Data Sources, contact

Add an export channel to send your feed to

Now that your feed is up and running on the platform, you need to add your desired export channel. This could be for Google Shopping, Facebook Dynamic Ads, idealo, or for one of the hundreds of channels available.

  1. Go to Exports A/B.

  2. Select ADD EXPORT.

  3. Find and select Add for the relevant export template.

    Exports A/B Add Export view
  4. Add a destination for your file and select Save.

The file destination can vary according to the export channel. For more detailed instructions, see Add export channel.



No template, no worry! Contact your account manager for assistance.

Alternatively, you could also set up a Blank Export and manually input your own columns and technical settings to match your needs.

Map your data in Dataflow

To match the import data from your import data feed to the export feed specifications, you need to map the feed.

Background information about mapping in Productsup

There are three (3) types of data feed stages represented in the columns below:

Dataflow columns

The left section is your import or source data. Here, all the attributes listed come from your imported raw data in the Data Sources section.

The middle section is where your feed gets restructured to standardized data, also referred to as the intermediate level. Here you make general optimizations that are relevant for all export channels. The intermediate is the base for all your export feeds.

On the right, you see the currently selected export feed. This section contains all relevant attributes for each respective export channel you have set up in the Exports A/B section. The attributes you see are based on the channel templates. You can make adjustments for each export feed under the export level.

Attributes in the Export stage have different shades of grey. Mandatory columns are blue, while optional columns are light grey. Custom attributes that have been created by the user and are not part of the intermediate or export templates appear as grey-white striped.

Attribute column colors

Mapping your feed in Productsup

  1. Go to Dataflow in your site's main menu.

  2. Map your data either by dragging and dropping or by selecting the column from one level to the next.


Optimize your product data in Data View

Now you can begin optimizing your product data for your export feeds.

  1. Go to Data View in your site's main menu.

  2. Go to either the intermediate or export stage to select the export channel you wish to optimize.

  3. For the data column that you wish to optimize, select Edit.

  4. Select a box to add from the Add Box drop-down menu. Each box acts as a rule so you can optimize your data.

  5. Click Save.

The box you added optimizes the product data in the selected column.


Any optimizations made on the intermediate stage affect all export channels.

Export your feed

Once you have made all optimizations, you can now go ahead and export your feed.

  • You can select Export from any section in your site.


Congratulations! You have now set up and exported your feed in under 30 minutes.