Onboarding process
Getting ready to make the most of your cooperation with us!
Welcome to the Retail platform! We’re excited to help you get your product data moving. Our onboarding typically takes six weeks, though high-quality data at the start can significantly accelerate this timeline. During this period, we will customize the system to your needs and ensure your data is perfectly formatted for every retailer.
This guide outlines the steps to get started. If you have any questions, our support team is ready to help.
Welcome, new customer!
Once you join, you will be assigned an Account Manager who serves as your primary data contact. Along with our Customer Experience Manager, they will guide you through the initial setup to ensure maximum platform efficiency.
Required data
To prepare for your onboarding meeting, please have the following data ready:
- Brand Assets: A list of brands and their corresponding logos.
- Product Assets: Media files named using the EAN and follow-up number format.
- Assortment Lists: A mapping of which products are distributed to which retailers.
List of brands and their logo assets
Please provide a complete list of your brands along with their corresponding logos. In our system, logos—along with photos, videos, and PDFs—are categorized as Assets. Collecting these brand-level assets ensures your product information is visually complete and correctly branded across all platforms.
Asset Delivery Requirements
To facilitate a bulk upload of your images, please ensure all assets follow this naming structure:
- Format:
[EAN]_[Follow-up Number] - Example:
8712861660027_01 - How it works: The EAN identifies the product, while the Follow-up number (e.g., _01, _02) distinguishes multiple images for that same product.
Note: Proper naming is required to automatically link assets to their corresponding product data. Bulk image processing cannot begin until assets are delivered in this format.
After receiving your information
Data Model Setup
Our team builds a custom data model based on your content, identifying the essential fields required for optimal retailer exports. Once the model is ready, we import your assets to establish your Master Data.
Review & Optimization
In our follow-up session, we will audit your data together to:
- Identify missing content or required changes (e.g., merging fields or formatting lists).
- Review retailer-specific field requirements.
- Walk through key attributes like Title (Brand + Description + Content) and Subtitle (Description only) to ensure searchability and compliance.
| Attribute example | Purpose |
|---|---|
| Title | Includes brand name, product description, and net content. Used for primary search by retailers. |
| Sub title | A description-only version of the Title, used by retailers who prefer to omit brand and volume data. |
What we'll do next
We will guide you through every available field in detail to ensure you are fully equipped to manage and deliver your product information effectively.
INFO: We will also explain the difference between ‘text fields’ and ‘rich text fields’. ‘Rich text fields’ can be filled with html. We will also explain the functions of our platform’s html-editor which will simplify filling out rich text fields.
Export Mappings
Once you approve the Master Data, our support team builds Export Mappings to maximize the information shared with your retail partners.
Variants
To meet the specific data requirements of different retailers, we create unique Product Variants. These ensure each partner receives only compatible data. We will review these variants with you on the platform to ensure they meet your standards and identify any additional information needed for a complete export.
Assortment list per retailer
An assortment list of products is very important. For this reason, we will ask you to deliver a list of all the products you have available, together with a list of the retailers that will receive the products.
To begin the syndication process, please prepare an assortment list containing:
- Identifiers: All EAN codes (or Hope codes for Delhaize) and connected product names.
- Retailer Mapping: A matrix indicating which products are intended for which retailers.
- Format: Usually provided via Excel, ensuring each partner receives only their specific selection of goods.
Summary
What follows is a short step-by-step guide to summarise how the master data will be used:
- Assortment List: You provide an EAN list mapping specific products to their respective retailers.
- Variant Creation: We generate retailer-specific product variants based on your list. You can then monitor and improve the Completeness Score for each variant on the platform.
- Communication: Notify us when data is ready for export. Note that retailers may also request specific assortment data directly.
INFO: If products require a disclaimer, it must be included in the product data.
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