Map and optimize your data

To get your product data feeds ready for various export channels and marketplaces, you need to map attributes and optimize their values. Productsup offers a suite of core tools and services designed to help you inspect, transform, and optimize your feed data seamlessly at scale.

These functionalities work together to turn the original source data into high-performing, channel-compliant product feeds.

Dataflow is the drag-and-drop mapping functionality of the platform where you define how data moves from your import sources, through a standardized intermediate layer, and into your channel-specific exports.

Data View is your interactive table view interface. Here, you can inspect your product data at any stage (import, intermediate, or export) and apply rule boxes to clean up, modify, or format specific attribute values.

The Lists functionality allows you to define standardized or dynamic groups of values to support your rule boxes. Instead of writing complex conditions or managing hundreds of values inside individual rule boxes, you define them centrally in the Lists.

When your feed requires heavier data processing or restructuring that goes beyond a single attribute rule box, Data Services provide powerful backend operations to enrich your product catalog.

Image Designer is an add-on image editing application. It allows you creating custom templates with dynamic product attributes (like prices, discount badges, or logos) and automatically generate advertising product images at scale.