Productsup
Release notes

September 2026 release notes

Check out what we released in September 2026.

8 min read

At Productsup, we are continuously working to offer you the best experience with the Productsup family of products and services. Here's what happened in September 2026.

News about platform features

Get instant platform help with Productsup Kai, your new AI assistant

Relevant forAll usersinAdvertising channelsMarketplace channelsSupplier onboardingRetailer and distributor channels

Productsup Kai is now available to all customers as an in-platform AI assistant, offering a conversational way to get answers about platform features and tasks without leaving your current workflow. Kai draws on Help Center and API documentation to return clear, sourced answers, so you spend less time searching and more time working.

Now you can:

  • Access Kai via 'Ask Kai' in the navigation or the floating, draggable widget Ask Kai full page answering a question about importing data from Google Sheets, with linked Help Center sources
  • Get plain-language answers backed by linked Help Center sources Ask Kai widget recommending the Make Valid Price rule box, with three linked Help Center sources
  • Rate responses with thumbs up or down to help improve future answers

See Productsup Kai for more information.

Map taxonomy and classification values faster with Smart Mappings

Relevant forAll usersinAdvertising channelsMarketplace channelsSupplier onboardingRetailer and distributor channels

Smart Mappings brings automated suggestions to Taxonomy and Classification Lists, reducing the manual effort needed to match large value sets. Four cascaded methods — Exact, Dictionary, Semantic, and AI — work in sequence to handle straightforward matches automatically and route uncertain or cross-language cases to AI for a second opinion, with both suggestions shown side by side so you can make the final call.

Smart Mapping dialog for choosing mapping methods, with Smart mapping, AI suggestions, and a confidence threshold for sending low-confidence matches to AI

Now you can:

  • Receive automatic mapping suggestions across Taxonomy and Classification Lists
  • Adjust a confidence threshold to send lower-confidence matches to AI for review
  • Compare AI and primary suggestions side by side before accepting, editing, or discarding them Smart Mapping suggestions list with confidence scores, showing Dictionary, Semantic, and AI suggestions for one value
  • Map values across languages or to standards like ETIM without starting from scratch

Use your own attribute names throughout Content Portal

Relevant forAll usersinSupplier onboardingRetailer and distributor channels

Content Portal now supports custom attribute naming across the full import-export setup, giving teams the flexibility to use terminology that matches their business, brand, or regional requirements. Custom attribute names are reflected consistently in the platform UI and export files, and can be mapped safely in Destination settings without disrupting existing imports.

Now you can:

  • Create and map custom attributes through Import, Intermediate, and Export stages in Dataflow
  • Use localized or brand-aligned attribute names in place of reserved defaults
  • Work with custom names in Content Portal Catalog and Blank Export templates
  • Eliminate setup workarounds and prevent data duplication caused by naming conflicts

product_bild custom name replacing the default image_link in the Content Portal product page

News about integrations

Reach Spanish and Dutch shoppers on Kaufland without extra integration work

Relevant forAll usersinMarketplace channels

The Kaufland API export now supports Spain and the Netherlands as additional markets, extending the reach of one of Europe's fastest-growing online marketplaces. No separate export type is required — sellers can list products on Kaufland's Spanish and Dutch storefronts through the existing integration.

Now you can:

  • List products on Kaufland Spain and Kaufland Netherlands via the existing Kaufland API export
  • Expand into new European markets without setting up additional integrations

See Google Merchant API feed diagnostics directly in Export Feedback

Relevant forAll usersinAdvertising channels

Export Feedback now includes diagnostics from the Google Merchant API export, bringing product feed issues, errors, and warnings into a single actionable view inside Productsup. This eliminates the need to cross-reference the platform and Google Merchant Center separately when troubleshooting why products are not appearing or are being rejected.

Now you can:

  • Review Google Merchant API submission errors and warnings in the Export Feedback hub Export Feedback for a Google Merchant API export, listing product issues by message, severity, affected attribute, and number of affected products
  • Identify and resolve product feed issues without switching to Google Merchant Center
  • Act on consolidated diagnostics from a single view within the platform

See Export Feedback for more information.

Validate BMEcat exports without leaving the platform

Relevant forAll usersinSupplier onboardingRetailer and distributor channels

BMEcat output files can now be validated directly inside Productsup, with any errors surfaced in the export feedback view immediately after generation. Validation is supported for BMEcat 2005 versions 5.0.1 and 4.0.3, collapsing what was previously a multi-step external process into a single in-platform step.

Now you can:

  • Validate BMEcat 2005 (versions 5.0.1 and 4.0.3) output files inside Productsup
  • Review validation errors in the export feedback interface right after export generation
  • Catch and fix data quality issues before files reach downstream recipients

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