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Create a feed in under 30 minutes

Create a feed in under 30 minutes in Productsup.

Here's a quick setup guide for creating a data feed. You'll go from importing product data feed to exporting that feed to your target channel.

Get a product data source

The data source contains all the necessary information or data you want to modify and export to your target channels via feeds.

For example, an online retailer may have information relating to 1000 of their products, such as the title, description, product ID, color, size, price, and shipping price for each product. This data contained in a file is considered a product data feed.

Of course, you can include any piece of information that you think is relevant.

Import your product data source

Once your feed is ready, you should ensure the information is transferred to the Productsup Platform.

  1. Go to a site or create a site.

  2. Go to Data Sources.

  3. Select ADD DATA SOURCE.

    Add Data Source
  4. Find the relevant data source and select Add.


    If you have a URL for a hosted file, you likely need to add the Feed URL data source.

  5. Select Save.

  6. Select Import.


If your desired import source doesn't appear in Data Sources, contact

Add and send your feed to an export channel

Now that your feed is on the platform, you must add your desired export channel. This could be for Google Shopping, Facebook Dynamic Ads, Idealo, or one of the hundreds of available channels.

  1. Go to Exports.

  2. Select ADD EXPORT.

  3. Search for the relevant export template.

    Add Exports page
  4. Hover the pointer over the export template and select Add. The platform automatically returns you to the Exports page.

  5. In the Exports page, select the cogwheel icon () next to the added export.

  6. Add a destination for your file and select Save. The destination can vary depending on the export channel. See Add export channel for more information.

    Add destination


No template, no worry! Contact your account manager for assistance.

Alternatively, you could also set up a Blank Export and manually input your columns and technical settings to match your needs. See Build your exports from scratch for more information.

Map your data in Dataflow

You need to map the feed to match the import data from your import data feed to the export feed specifications.

Background information about mapping in Productsup

There are three (3) types of data feed stages represented in the columns below:

Dataflow columns

The left section is your import or source data. Here, all the attributes listed come from your imported raw data in the Data Sources section.

The middle section is where your feed gets restructured to standardized data, also referred to as the intermediate level. Here you make general optimizations that are relevant for all export channels. The intermediate is the base for all your export feeds.

On the right, you see the currently selected export feed. This section contains all relevant attributes for each respective export channel you have set up in the Exports section. The attributes you see are based on the channel templates. You can make adjustments for each export feed under the export level.

Attributes in the Export stage have different shades of grey. Mandatory columns are blue, while optional columns are light grey. Custom attributes created by the user and not part of the intermediate or export templates appear grey-white striped.

Attribute column colors

Map your feed in Productsup

  1. Go to Dataflow from your site's main menu.

  2. Map your data by dragging and dropping or selecting the column from one level to the next.


Optimize your product data in Data View

Now you can begin optimizing your product data for your export feeds.

  1. Go to Data View in your site's main menu.

  2. Go to either the intermediate or export stage to select the export channel you wish to optimize.

  3. For the data column that you wish to optimize, select Edit.

  4. Choose a rule box to add from the Add Box drop-down menu. Each box acts as a rule so you can optimize your data.

  5. Select Save.

The box you added optimizes the product data in the selected column.


Any optimizations made in the Intermediate stage affect all export channels.

Export your feed

Once you have made all optimizations, you can now go ahead and export your feed.

  • Select Export from any section in your site.


Congratulations! You have now set up and exported your feed in under 30 minutes.