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Add Facebook Dynamic Ads (Delta Upload) export

Use the Facebook Dynamic Ads (Delta Upload) export in Productsup to upload your product catalog deltas to Facebook via API and use it for ads across the entire Meta ecosystem.

Introduction

The Facebook Dynamic Ads (Delta Upload) export sends changed products to Facebook Commerce Manager, one of Meta Business Manager tools, via the Facebook Marketing API. This export uses delta files, which means it sends only new, updated, and deleted products to Facebook instead of the entire catalog. The export doesn't send unchanged products to Commerce Manager, which helps reduce site-running times.

With your product catalog available in Commerce Manager, you can advertise your products to wide audiences across the entire Meta ecosystem based on users' interests and previous behavior. The Meta ecosystem includes Facebook, Instagram, Messenger, and the Audience Network.

See Add Facebook Dynamic Ads export for the difference between this export and other Facebook exports available in Productsup.

Prerequisites

To send your product catalog to Facebook Commerce Manager using the export Facebook Dynamic Ads (Delta Upload), you need:

  1. A Facebook business account with at least one product catalog created in it.

  2. The ID of the catalog where you want to send your products.

  3. A Facebook authentication in your Productsup organization.

    To add a Facebook authentication:

    1. Go to Authentication from the organization's, project's, or site's menu and select ADD AUTHENTICATION.

    2. In Type, select Facebook, give it a desired name, and select Next.

    3. Select Connect for Productsup to redirect you to a Facebook page where you can give Productsup access to your Facebook business account. Once ready, Facebook redirects you back to Productsup. Close the confirmation window to proceed.

Set up the Facebook Dynamic Ads (Delta Upload) export

  1. Go to Exports from your site's main menu and select ADD EXPORT.

  2. Search for Facebook Dynamic Ads (Delta Upload), hover over it, and select Add.

    Facebook_Dynamic_Ads__Delta_Upload___export.png

  3. Go to Dataflow from the site's main menu and choose the added export from the drop-down menu in the top ribbon on the left.

  4. Map all relevant attributes from import to export. See Map your product data for more information.

    There are only 9 mandatory attributes for Facebook:

    mandatory_attributes_for_facebook_dyn_ads_delta.png

  5. Go to Exports and select Facebook Dynamic Ads (Delta Upload).

  6. Select Add Destination.

  7. Select Facebook Marketing API: Data Feed Delta from the Destination drop-down menu, and choose Save.

    facebook_marketing_api_data__feed_delta.png

  8. In Product сatalog id, enter the ID of the product catalog in Commerce Manager where you want to send your products.

  9. If you have already created an authentication for Facebook in your current site, project, or organization, you can choose it in the Facebook authentication drop-down menu. If not, see Prerequisites.

  10. Leave the Feedback import toggle On to let the platform receive feedback files from the Facebook Marketing API in case of export errors. This helps to troubleshoot the setup.

  11. Ignore the toggle Replace instead of Patch. It is a legacy setting that no longer affects how the destination works.

  12. Toggle Active to On to activate the destination.

  13. Select Save.

  14. Go to Data View. In the top ribbon, select Readiness from the Overview drop-down menu to see what data transformations are necessary to meet Facebook's product data requirements. See Analyze your data in Data View for more information on using the Analyzer feature.

  15. If your data is ready, select Run or Export in the top-right corner of the page.

    Tip

    If the run finishes with issues, you can go to Error Log to troubleshoot.

  16. Go to your Facebook business account to check that Facebook has successfully uploaded all your product data changes to the needed catalog. In case of issues, get back to Productsup and go to Data Sources to access Facebook's feedback about your export in the additional data source Feedback data from destination Facebook Marketing API: Data Feed Delta.

    Note

    This additional data source is only available if you have turned on the setting Feedback import.

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