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Add Google Product Inventory Feed (LIA) export

Learn to export Google LIA product data via Productsup.

Introduction

Google Local Inventory Ads (LIA) are Google Shopping ads that provide your customers with up-to-date information on prices, availability, and location of your in-store products. Google Local Inventory Ads (LIA) information is an additional data feed to the Google Merchant Center (GMC) main data feed.

Productsup lets you prepare the Google LIA additional data feed with the help of the Google Product Inventory Feed (LIA) export.

Note

The Google Product Inventory Feed (LIA) export is part of the LIA Module, available at an additional cost in all platform editions. Contact your Customer Success Manager to discuss adding it to your organization.

While the GMC data feed lists all products and their attributes, a data feed for Google LIA only adds the following mandatory attributes:

  • id – The attribute shows an individual SKU or product ID.

    Note

    SKUs may repeat multiple times in the feed because numerous store locations can have the same products. Ensure that your GMC and LIA feeds use the same ID values.

  • store code – The attribute shows in which stores customers can find the products. The store code values are case-sensitive and must match the store codes in your Google Business Profiles. See Google Business Profile for more information.

  • availability – The attribute shows whether a product is in or out of stock.

  • price – The attribute shows a product's price.

Note

Effective September 1, 2023, the quantity attribute is no longer mandatory, while availability becomes required.

Note

Productsup still supports the legacy variant of the Google LIA export called (Legacy) Google Local Product Feed (LIA), in case you already use it.

Prerequisites

To proceed with setting up the Google Product Inventory Feed (LIA) export, you need to perform the following actions:

  1. Set up your Google accounts and enable your local inventory ads. See Google Local inventory onboarding guide:

    Warning

    The Productsup Help Center doesn't bare any responsibility for the accuracy of the information provided in Google Local inventory onboarding guide. The steps of the guide aim to help you follow the process between the Productsup platform and Google instances.

  2. Have a separate site for GMC in Productsup and configure the Google Merchant Center export for your main feed. See Add Google Merchant Center export.

    Note

    If you want to make a product available online only and prevent it from appearing in certain locations, use the [excluded_destination] attribute.

  3. Set up a new site in Productsup for the Google Product Inventory Feed (LIA) export. See Create or copy a site. The GMC feed and the LIA feed must be in different sites. The reason is that the Google LIA data feed can have the same product ID multiple times for every store where the product is available, unlike the GMC feed, where IDs are unique. That leads to different settings for the two sites.

Add and set up Google Product Inventory Feed (LIA)

  1. Go to Exports from your Google LIA site's main menu and select ADD EXPORT.

  2. Search for Google Product Inventory Feed (LIA), hover over the export channel, and select Add.

    Add export

  3. In Exports, select the cogwheel icon (⚙) next to the added export.

  4. Select Add Destination, choose a necessary destination from the drop-down list, give it a name as desired, and then select Save.

    Tip

    You can choose any destination matching Google's requirements. See Upload options.

  5. Go to the Settings tab and ensure that Product Uniqueness is Off to let products repeat multiple times in the feed for different stores.

    Product Uniqueness

  6. Go to Dataflow to map all mandatory attributes for Google Product Inventory Feed (LIA) from import to export.

    LIA attributes mapping

  7. Select Export in the upper-right corner of the page to run an export in your Google LIA site.

Finalize your registration in Google and submit LIA data

To finalize the setup process and upload your LIA feed to Google, you must complete your registration in Google Merchant Center. See Local inventory onboarding guide and follow the steps:

In this section: