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Productsup tracking options (legacy document)

Tracking is an optional extra feature that the Productsup platform offers.

1. Why use tracking?

Tracking allows you to:

  • analyze clicks and sales on the interface

  • download reports

  • collect keywords/search queries using the Keyword tool

  • implement A/B Testing

  • use the ROI Management tool

2. Conversion Pixel and/or Product Pixel?

You need to clarify whether you have a Conversion Pixel only or if you also have a Product Pixel. As explained here, there are two pixels to implement:

Conversion Pixel:

This is a standard conversion pixel to be implemented on the success page. It provides information relating to orders customers have placed, such as the order number, basket value, product quantities, IDs, etc.

Product Pixel:

This is relevant for the keywords tracking tool. It should be implemented on every product detail page, as it collects the keywords customers have used that led them to find your product/land on your product page. In this pixel, you need to provide the Productsup site ID, the product name and ID, the category name, and the category path. You can implement it in the footer for example.

3. Redirect Tracking

If you have implemented the conversion pixel only then you will need to use redirect tracking in order to determine where the user came from. Redirect tracking collects your site ID, the export ID, and the product ID. A cookie is set for the conversion pixel.

Example:

This is your URL:

http://www.yourdomain.com/1.html

After activating the redirect:

http://track.productsup.io/click.redir?siteid=6187&version=1.0&pup_e=6&pup_id=123&redir=http%3A%2F%2Fwww.yourdomain.com%2F1.html

A redirect page gets added before the product link. The product link is now encoded. If you already have a redirect in your deep link, the Productsup redirect will still be added to this as a prefix.

4. Pixel Tracking

If you have implemented product pixel in addition to the conversion pixel, then product pixel tracking is enough and a redirect page does not need to be created. All you need to do is enable pixel tracking and determine the tracking parameter.

Example:

This is your URL:

http://www.yourdomain.com/1.html

After activating the pixel tracking:

http://www.yourdomain.com/1.html?pup_e=6&pup_id=123

Two parameters have been added to identify both the export ID and the product ID. The pixel on the product details page will read them and send the information to you.

If you already have tracking parameters, this will not stop the Productsup parameters to be added. They will simply appear after yours. In this case "&" will be used instead of the usual "?".

Example:

This is your URL:

http://www.yourdomain.com/1.html?parameter1=value1

After activating the pixel tracking:

http://www.yourdomain.com/1.html?parameter1=value1&pup_e=6&pup_id=123

5. How to activate the tracking

Step 1

Click on Tracking > Settings and set which of the columns in the Intermediate stage contain the product ID, the product title, the category, and the product link.

Productsup will use the columns of the import feed linked to this column from the intermediate feed to connect the Tracking Data Feed in Data Sources.

Please also select the Time Range for ROI Management.

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Step 2

Go to menu item Exports A/B and enable for every export channel that should use this tracking which of the tracking options should be used. So choose the export channel and click on Setup on the left. Enable or disable by clicking the On or Off button for the Pixel tracking and Redirect tracking.

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Step 3

Define the tracking column (= the column containing the deep link) from the drop-down list next to Tracking column.

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Step 4

Save the adjustments you just made by clicking the Save button at the bottom.