Reporting
Requirements
In order to show statistics, Productsup needs to collect them first. That's why the following steps have to be resolved:
activate the tracking for the channels (More information here)
implement the conversion pixel (More information here)
add the pricing (cpc, monthly fee, etc.) to have costs in the Reporting
Overview
The Reporting tab is separated into three sections:
Menu: Setup or edit the report regarding time range, KPIs, channels, etc. You can also download and save versions of your report for later loading.
Chart: Visualize your report in a graph.
Table: Show the columns, rows and data of your current report.
1. Menu
Channels: Select from the dropdown list which channel you want to see
Time range: Select the period of the reporting results that should be shown
Options: Select the wanted KPI's. Per default the data are aggregated per channel. But they can also be shown on different levels (category, brand and product) and per day. All of them can be combined.
After selecting these option(s), click on Apply.
Save as: Save a Reporting version (as a version in Dataflow)
Load: Last X days
Current View: CSV or XLS
Orders: CSV or XLS
2. Chart
Shows the clicks (in blue) and the orders (in red) for the channel and period you chose.
3. Table
Channel: Name of the Export Channel
Clicks: Amount of clicks for the selected period/ channel
Orders: Number of sold products (not the number of orders)
One client can order 3 products at once and the number of bought products will appear (here: 3).
Revenue: Volume of the transaction
Costs: Result of CPC multiplied by the amount of clicks
Conversion Rate: Result of Orders divided by Clicks = rate of the orders in relation to the clicks
CRR: Cost revenue ratio (in german KUV), Result of Cost divided by Revenue
CPO: Cost per Order, Result of Cost divided by Amount of sold products
ROI %: Return on Investment, Result of Revenue divided by Cost