Google Merchant Promotions
Google Merchant Promotions
Google has launched a feature for Google PLA and Google Shopping Campaigns: Merchant Promotions. A merchant can now display a specific or generic promotion directly on your ad.
List of content: 1. Accepted promotion types 2. Promotions feed 3. Getting started * Case #1: Only a few promotion codes * Case #2: Promotions bulk upload
Promotion text only shows when Special Offer tag is clicked on Google PLAs/ Shopping Campaigns.
1. Accepted promotion types
Merchant promotions must be applied at check-out
Promotions are typically discounts, free gifts, buy/spend more save more deals that a user gets: * When they add a promotion code * Automatically at checkout/in-cart
Promotions types that do not qualify: * Final discount is already reflected in the sale price * Restrictive promotions (e.g. limited to only first-time customers) * Free shipping, code required (Free shipping is the only promotion type that requires a code) * Low value (should be at least $5 or 5%) * Mail-in rebate (redemption procedure is too cumbersome for the user) * Points-based promotions (do not offer monetary value)
2. Promotions feed
How it looks like:
Complete feed specifications can be found here. Be sure to comply with all Google Merchant Promotions Program Policies, especially for the promotion title.
3. Getting started
Case #1: Only a few promotion codes
You have only a few promotion codes. In this case we recommend you to create and edit them directly in the Merchant Center.
1: First get your Merchant Center whitelisted by submitting your request via the interest form.
2: Create a promotion using the promotion creation directly in Merchant Center form. Click on the "Promotion" button:
3: Connect promotions to your existing product feed (only needed if your promotion is only applicable to specific products) :
Add the promotion_id attribute to your product feed (already available in Productsup)
Add promotion IDs to applicable items in your product feed (for example with "Set value if contains")
Submit your product feed as usual
4: Check the Promotions dashboard in Merchant Center to track status under “Policy Status” and “SKU Status”– promotions need to be approved for policy and tested on your site before they can go live
Case #2: Promotions bulk upload
You have a list of promotion codes. This list is not "Google-conform". Import this list in Productsup and optimize it for the Merchant Center.
1: First get your merchant center whitelisted by submitting your request via the interest form.
2: Create an extra Site in Productsup, and import your promotions/vouchers list
3: Create a promotion feed, using the template Google Merchant Promotions A feed sample is available here.
4: Connect promotions to your existing product feed (only needed if your promotion is only applicable to specific products) :
Add the promotion_id attribute to your product feed (already available in Productsup)
Add promotion IDs to applicable items in your product feed (for example with "Set value if contains")
Submit your product feed as usual
5: Check the Promotions dashboard in merchant Center to track status under “Policy Status” and “SKU Status”– promotions need to be approved for policy and tested on your site before they can go live.